This is an optional field for organizations where the definition of innovation still encompasses continuous improvement projects. These include things like upgrading ERP systems or improving equipment efficiency etc.

These are projects that involve doing something that may not be new but has not been done within your organization before (eg. fitting your existing business model and tech capabilities).

These are projects that involve doing something that is new to the organization AND is new within your industry (eg. new business model based on some new tech capabilities or new tech capabilities based on a new business model).

These are projects that involve doing something that is new to the world, often involving new technology and an entirely new business model.